New York, NY August 2020 — The annual fashion week showcase, Times Square Fashion Week is spreading the word globally that we are #NewYorkStrong and sending the message that New York fashion designers are moving fashion forward with a fashion presentation and press conference in the heart of Times Square. The September 2020 date and time will be released to confirmed media only. 

Times Square Fashion Week was officially launched in 2019, and founded by Dee Rivera, CEO of DCG Media Group, with the vision to bring the excitement of New York Fashion Week to the “Crossroads of the World”, by providing a global platform for fashion designers to present their next collection. 

With the fashion industry and NYC taking a major hit due to COVID-19, traditional fashion week venues are silent as most designers have decided to sit this one out. The fashion industry is searching for a new path forward for today’s leading and emerging designers, and Times Square Fashion Week is leading the way with new opportunities for brands that will redefine New York Fashion Week. 

With New York COVID-19 restrictions in mind, this season’s version of Times Square Fashion Week will include photo shoots in Times Square, digital fashion shows on Times Square Billboards, and a fashion presentation on the Red Stairs in the iconic Father Duffy Square on September 8, 2020.  A Times Square Fashion Week Global Premier will show the world how New York is Moving Fashion Forward on the digital streaming platform Global Fashion Channel, which will feature a short film streamed on Apply TV, Google Play, Roku, and more. The film will feature the designers, dignitaries, and behind-the-scenes team that has made Times Square Fashion Week possible. 

Times Square Fashion Week is a joint production of DCG Media Group and Fashion MIngle, a global platform for fashion industry professionals. Executive Producer and Fashion Mingle CEO Melissa Shea will lead the media team who will conduct photo shoots in Times Square and capture the experience of the participating designers. A digital fashion show will be shown on cascading Times Square billboards at 42nd Street and 7th Ave showcasing featured designers and sponsors. 

The Times Square Fashion Week press conference and fashion presentation will be produced by DCG Media Group’s CEO, Dee Rivera who is honored to have the support of Manhattan Borough President, Gale Brewer as the Keynote Speaker, and Mistress of Ceremonies and New York City philanthropist, Jean Shafiroff.

Sale of the Times Square Fashion Week facemask will benefit City Harvest.
Sale of the Times Square Fashion Week face mask will benefit City Harvest.

Times Square Fashion Week will benefit City Harvest, New York’s largest food rescue organization, which is facing an unprecedented need to feed New Yorkers suffering the economic effects of the COVID-19 global pandemic. The official Times Square Fashion Week branded facemask will be sold online to raise funds for City Harvest. The facemask graphic is designed by designer Anthony Lilore, and produced by THROW, which transforms industrial and fashion material excess into beautiful fashion and home accessories. Founders of THROW, Anthony Lilore and Eliane Said have pivoted their manufacturing during COVID-19 to create high-quality custom-designed anti-microbial facemasks for wholesale customers. The masks can be purchased for $30 at

The beauty team for Times Square Fashion Week is provided by New York Makeup Academy, the leading hair and makeup academy in New York, offering in-person and online classes for aspiring hairstylists and makeup artists around the globe. Founder Claire Perez will provide models with a complete set of their exclusive NYMUA Cosmetics. 

Global Fashion Channel is the official streaming platform for the Times Square Fashion Week Premier on September 15, 2020. GFC offers 24/7 TV featuring fashion, bridal, beauty, art, fashion films, luxury lifestyle and more on their platform and streaming apps in their distribution, including Apple TV, Google Play, Roku, Amazon Fire TV and more. 

Gift bags for VIPs, Influencers, and media are provided by:

Black Baron Wine unique blend of optimism and a strong commitment to producing wines that are unforgettable, rare, with notes of good friends and good food, paired with exciting travel and past adventures that linger long after the final sip. The Black Baron collection includes Montepulciano d’Abruzzo 2018, Nero 2018, Valpolicella Ripasso Classico Superiore 2014, and Amarone della Valpolicella.

ASTOURI, a digitally, stylish, and streetwear savvy women’s ready-to-wear apparel company will provide VIPs with NYC-themed facemasks featuring the Brooklyn Bridge. Founder Christina Liedtke merges community pride with women’s apparel and accessories. By leveraging unique city/licensed artwork, high quality fabrics and conscious designing, ASTOURI’S apparel and accessories are multifunctional, travel friendly, and local to global, amplifying a women’s community and travel style. 


Featuring House Of Barretti
Isabella Barrett

House of Barretti is a worldwide leader in custom two piece suits for the sophisticated Tween , Teen, and Young Adult.  Isabella Barrett is the founder of and is a successful teen entrepreneur, spokesmodel, TV Actress, and one of the youngest millionaires in the USA . She has worked with young entrepreneurs across the country building brands and has launched several successful brands including skincare, haircare and a teen suit line under the House of Barretti label. Isabella produces a fun IGTV show called “Business With Bella” and will soon release her first book “Teens Guide to Business”.


Amazon TV will be in attendance to film the House of Barretti Times Square Fashion Week experience for an upcoming reality show featuring the designer. 

Cenia caters to the woman who embraces her curves, is sassy, self-secure, and wants to look tastefully sexy and radiant no matter what size or body shape. In 2009, Cenia launched her first ready to wear collection Cenia New York®, a line of day-into-evening dresses that offered four distinctive fits that catered to the most predominant female body types, being the first and only designer in fashion history to implement this concept and bring it to a major department store in the USA. Cenia was awarded the prestigious Latinas Destacadas Award by El Diario La Prensa in 2013 and has been featured in major media outlets.


JUS10H is the brand of International Fashion Designer Justin Haynes, specializing in men, women and children’s clothing. Justin’s modern vintage designs are featured at local, national and international shows—from his native Springfield, Massachusetts’ runway to the Fashion Weeks of New York, Los Angeles, Chattanooga, Miami, Paris and Milan. Justin has taken patchwork to a whole new level. Creating clean, tailored garments on a signature level resulting in numerous requests to create trademark looks for the Oscars 2020.


Chokomode is a unique clothing line offering individual collections of rich quality fabric for today’s professional woman whether at work or at play. Designer Marcelle Gakam is passionate about creating indelible first impressions for the style-functional woman. Her clothing is designed for authority and power while embracing the soft and sexy femininity within every woman. Chokomode symbolizes the essence of the well-dressed woman while offering a high-quality collection of fashion items built for the success and lifestyle of the modern working woman. Chokomode designs are classy, sophisticated, and elegant yet boast a figure-flattering tailored fit.


Gloria Lee™ is a womenswear brand that offers dresses that women can wear from day to night.  Inspired by mythology, nature, and history, Gloria Lee designs each and every garment with the purpose to highlight women’s innate elegance, beauty, and a touch of drama.  The mission of the company is to deliver style without polluting or damaging our ecosystem. It starts with the promise of creating beautiful collections with natural fibers, and embodying production processes (ex: Zero-Waste pattern-making, manufactured locally) that are least harmful to our ecosystem. 


Designer Cherelle Townes is back at it again, this time with her latest fashion line, Xévonquii, due to launch September 2020. Xévonquii exudes class and its 1920s inspired style will have you wanting to add pieces to your closet immediately. Xévonquii is all about vintage tweed and soft velvets with a heavy influence from Chanel. Townes’ goal is to master one fabric and be known for her iconic use of it. 



Founder / Executive Producer
Dee Rivera, Founder/Executive Producer of Times Square Fashion Week and CEO/Founder of DCG Media Group

Dee Rivera, Founder of  DCG Media Group and Times Square Fashion Week has over nearly 20 years of fashion production and public relations experience. She has worked with some of the most recognizable fashion, beauty, luxury, lifestyle brands and celebrities in the world. With a vision to create a fashion week that can be celebrated around the world, during Covid-19, Times Square Fashion Week was born. 

Media Partner / Executive Producer
Melissa Shea, Executive Producer of Times Square Fashion Week and CEO of Fashion Mingle

Melissa Shea is the Founder of Fashion Mingle, a global network for fashion industry professionals.  Our mission is to build a revolutionary platform that will fuel the growth of local fashion communities creating economic opportunities for all.Fashion Mingle has over 5,000 members in 100+ industry categories, creating a global hub for collaboration and commerce.

KeyNote Speaker / Co-Sponsor
Gale Brewer, 27th Borough President of Manhattan

Gale A. Brewer is the 27th and current President of the New York City borough of Manhattan and a Democratic politician from the state of New York. She was a member of the New York City Council, where she represented the Upper West Side and the northern part of Clinton in Manhattan.

Mistress of Ceremonies
Jean Shafiroff, NYC philanthropist and socialite

Jean Shafiroff is an American philanthropist, author, advocate, and socialite. Shafiroff serves on the boards of several charitable organizations and has been honored by the American Heart Association, American Cancer Society, NYC Mission Society, The Jewish Board, The Hadassah, Surgeons of Hope, and more. She is the host of television show “Successful Philanthropy” on LTV.

A portion of the proceeds plus our Times Square Fashion Week Face Mask will benefit City Harvest City Harvest is New York’s first and largest food rescue organization, helping to feed millions of New Yorkers who struggle to put meals on their tables. This year, we will rescue 109 million pounds of fresh, nutritious food and deliver it — free of charge — to more than 400 food pantries, soup kitchens, community partners and our own Mobile Markets across the five boroughs. We work alongside our community partners to boost community capacity, expand nutrition education, and strengthen local food systems. For more than 35 years, City Harvest has always been there to feed our city — one day, one meal, one New Yorker at a time.

Global Fashion Channel has become the Official Live Stream Channel for Times Square Fashion Week. Around the world, enthusiasts have access to the Global Fashion Channel platform. Their app is free to download and available for Android devices, including TV apps for Apple TV, Roku, and Amazon Fire TV. In addition, their content will be redistributed via numerous networks, satellites and cable providers worldwide. Currently, there are over 15 million monthly views. Global Fashion Channel as the Official Live Stream Global Channel streaming Times Square Fashion Week, Fashion Mingle Globally on Roku, Apple TV, Amazon.


THROW is a design, product development, and production management company whose heart and DNA is Sustainability and is the official supplier of the Times Square Fashion Week face mask, whose sale benefits City Harvest, New York’s largest food rescue organization. 

Fashion can be transformative, and at THROW we take that notion to heart. THROW takes designer and industrial materials that have served a purpose, then transforms them through re-design into something beautiful and new again. From surplus designer fabric left at the cutting room to giant vinyl trade show banners destined for landfill, THROW diverts excess from the supply chain and gives it new life. THROW’s focus is on up-cycling rather than recycling. What’s the difference? Recycling generally goes more downstream (think designer jeans recycled into insulation, or elegant writing paper turned into egg cartons)